In the 1990s, U.S. research focused on traditional models and the prototypical “American”. In Europe, new account planning and cross-cultural branding methods were being developed.

Tom Pearson’s curiosity brought him to MarketResponse, Netherlands. He discovered methods that applied social/psychological theory to brand strategy explorations – the most meaningful vantage point for consumer understanding.

Recognizing the power in research designs able to quantify the richness of qualitative learning, Tom launched MarketResponse International in Minneapolis, US. Since 1992, The practice has flourished and expands to provide new messaging platforms, data integration strategies, and facilitated workshops, as part of our Client relationships.