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Derek Pearson
Qualitative Research Professional and Director Of Operations
Derek provides qualitative research expertise and management of research operations at MarketResponse International. His work has included moderating focus groups and conducting in-depth interviews, and analysis and report writing for clients in a range of industries, including medical products, industrial B2B products, automotive, community activism and more.
In his 18-year career in market research, Derek has participated in several market research training seminars and conferences, including advanced focus groups moderating training. Derek has also attended the requisite training and is an accredited practitioner of Narrative Research methods, a qualitative methodology from the Cognitive Edge Network. Derek has a background in music, having studied at the Percussion Institute of Technology at Musicians Institute in Hollywood, CA. He continues to keep his creative juices flowing and pursues his passion for music as a hobby.