Meet Your Thought Partners

Transforming customer insights into confident business decisions since 1992.

Founded by partners Tom Pearson and Susan McCullough alongside MarketResponse NL in the Netherlands, we've spent over three decades helping companies understand what truly drives customer behavior.

From our Minneapolis base, we've conducted research across the US and internationally for B2B and B2C clients spanning medical devices, consumer durables, industrial products, and government agencies. Our expertise covers the full spectrum—brand strategy and positioning, product development, customer experience optimization, and our proprietary MedCon Diagnostic™ for medical device concept testing.

We're small enough to be genuinely invested in every client relationship, yet experienced enough to handle complex multi-country studies. Whether you're a Fortune 500 company or a state agency (we've proudly partnered with the Minnesota Governor's Council on Developmental Disabilities since 2000), we bring the same commitment: uncovering the deeper insights that lead to confident strategic decisions.

Thomas A. Pearson

FOUNDER AND MANAGING DIRECTOR

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Derek Pearson

QUALITATIVE RESEARCH PROFESSIONAL AND DIRECTOR OF OPERATIONS

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Lynn Schreifels

SENIOR RESEARCH MANAGER

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Doreen Rowe

BUSINESS MANAGER, RESEARCH ASSISTANT

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Susan M. McCullough

SENIOR RESEARCH DIRECTOR

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You may be wondering whether Derek and Tom are related. The answer is yes, father and son, who have had the privilege and pleasure of working together for 20 plus years. Here they are enjoying a moment.

Our Toolbox

Experienced and capable with a full toolbox of models, methods and techniques, enabling us to provide the best research designs to deliver the insights our clients need.