MedCon Diagnostic™: Your Blueprint for Confident Medical Innovation
Our approach uncovers the critical insights that answer: What do customers actually need from this product? Using qualitative explorations and quantitative methodologies like MaxDiff analysis, conjoint studies, and our proprietary MedCon Diagnostic™ for medical devices, we identify the features and attributes that will make or break market success.
Determine Market Viability
Gain numerical support & high statistical confidence in your decisions to Go / No-Go, Revise or Reposition the concept as currently conceived.
Does it generate enough enthusiasm among clinicians and health care business managers, to disrupt and replace current practices?
Is the level of desired adoption high enough to indicate a viable market for the product/concept?
Uncover Product Design Insights
Gain relative importance and attractiveness measures of the product’s proposed features and benefits.
Learn which features and product benefits are essential ‘must haves’ for clinicians
Gain insights into the most attractive features and drivers of value that will motivate clinicians to adopt your new product
The MedCon Analytical Landscape
The market's reaction to your medical product/concept is visually displayed in MedCon Analytical Landscape.
