Custom Market Research
Customer Analysis & Insights
MarketResponse International will help you gain unique insights and a deeper understanding of your customers. We have a large toolbox of advanced methods and proprietary models from which to choose to create the optimal research design for any particular study.
Qualitative Research
Exploratory research to obtain insights into the lives of your customers and the needs that drive them to specific brands, products or services.
- In-depth interviews, focus groups
- Narrative explorations
- Ethnography observation
- Online qualitative research
Our skilled moderators stimulate focus group participation and facilitate useful discussion for exceptional richness of findings.
Quantitative Research
Quantitative studies are designed to provide definitive evidence that will guide significant business decisions and investments.
- Surveys, inferential statistics
- Advanced analytics
- Segmentation and predictive modeling
Our global experience has enabled us to identify the impact of cultural biases of traditional measurement tools providing our clients with seamless cross-cultural measures.
Our Clients' Research Needs
We are a single source for market research, from design and implementation to measurement and analysis.
Market Analysis
- Customer needs & pain points
- Trends, future outlooks
- Competitive landscape
- Brand health & strategy
Product Development
- New product/concept testing
- Attribute importance
- Features optimization
- Price/value & adoption measures
Path-To-Purchase Analysis
- Purchase influencers
- Messaging, ad development & testing
- Point of purchase/ packaging design
- Journey mapping
Customer Loyalty / Retention
- User Experience (UX)
- Customer Experience (CX)
- Satisfaction & delight measurement
- Loyalty Drivers