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Custom Market Research

Customer Analysis & Insights

MarketResponse International will help you gain unique insights and a deeper understanding of your customers. We have a large toolbox of advanced methods and proprietary models from which to choose to create the optimal research design for any particular study.

Qualitative Research

Exploratory research to obtain insights into the lives of your customers and the needs that drive them to specific brands, products or services.

  • In-depth interviews, focus groups
  • Narrative explorations
  • Ethnography observation
  • Online qualitative research

Our skilled moderators stimulate focus group participation and facilitate useful discussion for exceptional richness of findings.

Quantitative Research

Quantitative studies are designed to provide definitive evidence that will guide significant business decisions and investments.

  • Surveys, inferential statistics
  • Advanced analytics
  • Segmentation and predictive modeling

Our global experience has enabled us to identify the impact of cultural biases of traditional measurement tools providing our clients with seamless cross-cultural measures.

Our Clients' Research Needs

We are a single source for market research, from design and implementation to measurement and analysis.

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Market Analysis

  • Customer needs & pain points
  • Trends, future outlooks
  • Competitive landscape
  • Brand health & strategy
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Product Development

  • New product/concept testing
  • Attribute importance
  • Features optimization
  • Price/value & adoption measures
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Path-To-Purchase Analysis

  • Purchase influencers
  • Messaging, ad development & testing
  • Point of purchase/ packaging design
  • Journey mapping
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Customer Loyalty / Retention

  • User Experience (UX)
  • Customer Experience (CX)
  • Satisfaction & delight measurement
  • Loyalty Drivers

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The Motivational Lens

Uncover your customer's hidden motivations, and the true drivers behind their decision making, so you can anticipate their needs.

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Brand Strategy Research

Gain new insights into what attracts your customers, brand positioning growth opportunities, and brand promise optimization.

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Let's Get Started

There's too much at stake to work with partners that can't deliver the deep data expertise which drives real analytical results.