![](https://www.marketresponse.com/assets/images/istock-872235930.jpg?gravity=center)
Product Concept Testing
Product Concept Testing
Our product concept testing tool provides comparisons to benchmarks of new product/concept ratings from thousands of engineers, clinicians and purchasers.
![](https://www.marketresponse.com/dynamic-media/assets/images/istock-872235930.jpg?gravity=center&v=media-image&k=%2Fxt%2BzzJjmp6iKU4P5Sundw)
Determine Market Viability
Gain numerical support & high statistical confidence in your decisions to Go / No-Go, Revise or Reposition the concept as currently conceived.
- Does it generate enough enthusiasm among clinicians and health care business managers, to disrupt and replace current practices?
- Is the level of desired adoption high enough to indicate a viable market for the product/concept?
Uncover Product Design Insights
Gain relative importance and attractiveness measures of the product’s proposed features and benefits.
- Learn which features and product benefits are essential ‘must haves’ for clinicians
- Gain insights into the most attractive features and drivers of value that will motivate clinicians to adopt your new product
![](https://www.marketresponse.com/dynamic-media/assets/images/istock-1062430402.jpg?gravity=center&v=media-image&k=c%2Fti38tnhoN7%2BwkO4Mcp0g)
The MedCon Analytical Landscape
The market's reaction to your medical product/concept is visually displayed in MedCon Analytical Landscape.
![Feature Stripe Graphic](assets/diagrams/from-client/mri-analytical-landscape-8-col.png)