Skip to Main Content

Medical Product Concept Testing

Medcon Diagnostic™

Our medical product concept testing system provides comparisons to benchmarks of new product/concept ratings from thousands of clinicians and purchasers.

Determine Market Viability

Gain numerical support & high statistical confidence in your decisions to Go / No-Go, Revise or Reposition the concept as currently conceived.

  • Does it generate enough enthusiasm among clinicians and health care business managers, to disrupt and replace current practices?
  • Is the level of desired adoption high enough to indicate a viable market for the product/concept?

Uncover Product Design Insights

Gain relative importance and attractiveness measures of the product’s proposed features and benefits.

  • Learn which features and product benefits are essential ‘must haves’ for clinicians
  • Gain insights into the most attractive features and drivers of value that will motivate clinicians to adopt your new product

The MedCon Analytical Landscape

The market's reaction to your medical product/concept is visually displayed in MedCon Analytical Landscape.

Feature Stripe Graphic

Callout-Icon_Services_MLens Created with Sketch.

The Motivational Lens

Uncover your customer's hidden motivations, and the true drivers behind their decision making, so you can anticipate their needs.

Callout-Icon_Services_BSR Created with Sketch.

Brand Strategy Research

Gain new insights into what attracts your customers, brand positioning growth opportunities, and brand promise optimization.

Callout-Icon_Get-Started Created with Sketch.

Let's Get Started

There's too much at stake to work with partners that can't deliver the deep data expertise which drives real analytical results.