Your Thought Partners

Ms. McCullough began her research career following her education at Oberlin College, where she majored in both Economics and Mathematics, and minored in psychology.  She gained considerable experience while serving clients in a wide range of industries, including automotive, industrial, medical, financial services and other business-to-business markets, as well as retail and consumer durables.

Susan’s 32+ year career includes extensive qualitative and quantitative expertise.  Her capabilities include all aspects of market research from design, interviewing and moderating, to analysis and consultation.  She has conducted and managed both domestic and multi-country research studies throughout the world.